Audience measurement with privacy safeguards

Why sites want it

The signage report tells you how long content played, but not how many people saw it. Shops, malls and operators of advertising screens want to know the traffic in front of a screen: when it is busy and which location draws more attention. That knowledge strengthens decisions about content and placement.

Privacy comes first

This kind of measurement needs a camera or a sensor and carries a personal data risk. A setup built for your installation would therefore rest on these principles: the picture is processed on the device in the moment and never recorded, no face images or face templates are stored, nobody is recognised or tracked, and only anonymous counts per hour and per screen reach the server. Areas with cameras may need a KVKK notice and information signs; we recommend reviewing this with your own legal adviser.

How it could work with MIA

The anonymous counts could sit next to the play records already kept in the signage report, so you could see the crowd in front of a screen during the hours a piece of content played. You could compare, for example, in which branch and at what times a campaign reached a bigger audience. Because MIA runs on your own server, these counts stay with you as well.

What we need to know to scope it

• The screens and setting: indoors, shop window, corridor
• A camera or another kind of sensor
• Which reports you need
• Your organisation's privacy and KVKK processes

With this we would suggest a trial on a single screen first. Scope, timing and price are agreed for each project.