One folder, the right content on every screen

How tag targeting works

A tag is a short piece of information attached to a screen. On the content side, you state which tagged screens it should play on, or which it should skip. The player applies the rule itself.

1. Open the screen on the Screens page and add its tags, for example "kat:3" (floor 3).
2. Open the item in its folder and write the tag rule: include or exclude.
3. Deploy the change. The item plays only on screens that match the rule.

Where it helps

In a multi-storey building each floor gets its own notices. In a chain of shops a campaign runs only in the cities it applies to. Portrait and landscape screens that share a program each show the image made for their orientation. You do not need more folders or programs, and the setup stays simple.

Tips

Agree on a tag scheme from the start. Use the "type:value" format consistently and avoid two different tags for the same thing. If an item does not appear on a screen where you expect it, compare the item's tag rule with the screen's tags first, then check that the change has been deployed.

Because the orientation tag is added automatically, showing different content on portrait and landscape screens takes no extra work. City and district tags are the shortest way for chains to split campaigns by region.