Tag targeting
Giving screens tags such as city, floor or type and playing content only on the screens whose tags match.
Tag targeting means grouping screens by shared traits and managing content by those groups. As the number of screens grows, answering "which screens should show this announcement?" one screen at a time becomes hard. Tags turn the question into a rule.
A retail chain can pick a campaign only for its İzmir branches, a hospital can choose an announcement only for the screens on the 3rd floor, and any organisation can send a poster only to portrait screens.
Tags in MIA
MIA uses tags such as city, district and orientation; the orientation tag is added automatically. You can also write your own tags in the "type:value" form, such as "kat:3" (floor 3) or "bolum:acil" (department: emergency). For each item in a folder you choose which tags to include or exclude. The same program goes to many screens, but each screen plays only the items meant for it. More on the product page.